• Rebecca Brown

8 Email Statistics you need to know





1. 78% of consumers unsubscribe from emails because brands were sending too many emails.

2. Tuesday is the best day of the week to send emails. If you send two emails a week, send the second email on Thursday.

3. The best times to send an email are 10 a.m. and from 8 p.m. to midnight.

4. Email list segmentation and personalized emailing were the most effective email strategies of 2017.

5. Segmented email campaigns get 14.31% more opens and 100.95% more clicks than non-segmented campaigns.

6. Transactional or triggered emails have 8x more opens and substantially greater revenue than regular bulk emails.

7. 68% of email recipients report email as spam based solely on the subject line.

8. In 2017, the average results for email campaigns across industries were:

Open rate: 24.79%

Average click-through rate: 4.19%

Click-to-open rate: 11.88%


*Data taken from INvest, Hubspot, MailChimp, Smart Insights, Experian, and Campaign Monitor



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