The price doesn't sell a home, the realtor does. This is an important real estate marketing concept. It's your marketing efforts and presentation that sells real estate. Unfortunately most sellers and realtors don't realize this, and how strategic it is to the realtor marketing plan.
It's all in the way a home or property is listed that makes the real difference. It's also in the way you present the listing to other realtors. You see, the traditional way of thinking says that if you want a home to sell fast, you have to keep the listing at the low end of the price range for the locale that the home is in. And since most homeowners want their house to sell quickly, this is what the realtor opts to do.
There can be another real estate marketing plan that sells houses though. And this strategy is designed to get more buyers to view the home by marketing the listing to other realtors. How can you accomplish this? It's simple, by bribery.
Matt Jones (master real estate lister), says that this will get other realtors to show the property more often, thus the increase in foot traffic to your listing and more chances of a speedy sale. But most realtors are stuck in believing that you have to have the lowest price to get prospects to quickly make a real estate deal.
All realtors are aware that the home seller's wishes are to sell their home quickly, get the most money they can for it, and to have the real estate selling process proceed with the least amount of hassle. You have to balance the home being sold quickly and the "most money". Especially if you are selling a house based upon price, the lowest price.
Matt figured out a real estate marketing plan that accomplishes all three of the seller's goals. He sells homes at the high end of the price range and charges more commission than most realtors do. Then he tells selling agents that he will give them a larger slice of the pie at closing.
Interestingly enough, this higher commission incentive to other realtors seems to work. Not only that, the higher price for the home is usually met which gives the seller satisfaction and the realtors their profit from the deal. His houses usually sell quickly once the listing is on the market. And, it works in all locales.
Matt sells this real estate plan to the potential seller by being honest with them and pointing out the difference between selling by price and his "traffic" method. He explains how this additional incentive to the selling agent is meant to have them drag more people to the property and keeps the price higher because there is more in it for them.
There's also more money for the seller at this higher price, even with the higher commission. The home is sold quickly, thus no hassles for them. Everyone's goal is accomplished. Does this bribery work? Absolutely!!
Every realtor's marketing plan should consider out-of-the-box thinking. This is just one of the innovative steps you can take as a lister to sell property with speed, good price, and no hassles. You have to use new techniques to modify your real estate marketing plan.
Direct marketing fits into this game plan. It is one of the best marketing tools a real estate agent can use to maximize their profits and increase customer satisfaction. For more real estate marketing tips, search this website or bookmark it right now so you can come back again and again as I add new tips to RealtorMarketingInfo.com.
To find out more about Matt Jones, go to his website at:
http://FavoriteAgent.com. 